THE COMPLETE SPA BOOK FOR MASSAGE THERAPISTS
“This book is a MUST for anyone interested or think they may be interested in massage therapy…. very informative. So much detail you could never cover this much information in a year long class. GREAT BOOK”
–Amazon reviewer
THE COMPLETE SPA BOOK FOR MASSAGE THERAPISTS is one of the most comprehensive books available for students of massage therapy, especially those who plan to specialize in spa modalities. It also incorporates extensive features to aid instructors in the classroom, including a Course Management Guide, PowerPoint presentations, exams, handouts and reviews. You can order the book on Amazon here.
Preface
Maybe you are a single parent. Maybe you are fresh out of school. Maybe you have reached a place somewhere in the middle of your life and you felt a change was needed. Whatever your particular situation, a career move into the spa industry can be vastly rewarding. In this field, you will help people feel better, look better, and actually be better through an emphasis on therapeutic wellness and stress relief.
The environments where you may find yourself working include some of the most beautiful in the world. The clients you will meet and interact with are often influential, well-known, creative individuals whom you can help and get to know. Many spa therapists travel far and wide, see the world, and make new friends. This can become your life, if you have the education and the tools to be successful at your new endeavor. That is what this book is all about. In these pages, you will learn more about spas than you perhaps realized was possible. In the first section, you will discover the rich history of spa cultures from around the world and how they have developed into the modern spas where so many therapists have found rewarding and fulfilling work. In Section 2, you will come to understand the intricacies of hydrotherapy and the ways it is actually applied by working therapists in the modern world. You will learn how to safely perform specialized spa bath and shower treatments, and understand how to master the powers of heat and cold to balance and soothe your clients. You will find out how human skin is regenerated through a myriad of exfoliations, and you will discover the many healing potentials found in our oceans. In Section 3, you will come to know the therapeutic properties of herbs, muds, clays, and other natural products from the Earth. You will learn what makes a spa massage different from a massage given in any other environment, and how you can make your own spa massages the best they can possibly be. You will work with heated basalt stones, learning how to safely apply them during a spa massage. You will be introduced to the most popular essential oils used in spa settings and be shown how to incorporate them into simple yet effective aromatherapy protocols.
Beyond learning about spa modalities and hydrotherapy, you will also find out what it takes to be a successful member on a top–notch spa team. In Section 4, you will learn the ins and outs of finding and securing the best spa jobs, and then providing the best possible customer service once you have done so. You will come to appreciate the importance of selling therapeutic spa products to clients and how you can increase your own prosperity by doing so. And if you are one of the many therapists who hope to open spas of their own one day, you will find plenty of information here to get you started.
Throughout your studies in this text, you will be given many opportunities to both give and receive dozens of therapeutic (and luxurious) spa treatments. In fact, by the time you are through with your spa studies, you will have experienced more spa services than all but the most seasoned spa goer. Each and every protocol features detailed step-by-step instructions, as well as a full– featured set of information about products needed, room setup, benefits, contraindications, and much more.
Sprinkled within each chapter are many notes of interest in the form of tables, sidebars, and profiles of working spa professionals who will help inspire you on your quest for knowledge and skill in this field. You will also find SPA TIP callouts, SPA CAUTION callouts and SPA ETIQUETTE callouts to help draw your attention to those points deserving particular attention.
Throughout the book, you will notice that the instructions and examples are gender-neutral, meaning that approximately half of them will use the “he” pronoun and half will use the “she” pronoun. Though there are more female therapists working in the spa industry than males, both genders are held in equally high regard by spa owners and guests, and no intentional favor is given to either in the following pages.
The new skills you gain through your study of spa therapy will make you a highly portable professional, sought after by many employers, with a repertoire of skills that has grown much richer and deeper. There is much to know if you want to successfully join the thousands of people who are making places for themselves in the spa world. So, let’s get started…
Table of Contents
Preface
PART 1: SPA HISTORY AND DEVELOPMENT
Chapter 1 Spa History
In the Beginning—Spas’ Watery Roots
Roman Baths
Layout of the Roman Bath
The Turkish Hammam
European Spas
Sebastian Kneipp
The Five Pillars of Kneipp Therapy
American Spa Roots
Asian Spa Roots
Chapter 2 Spas in the Modern Age
The State of the Spa Industry Today
Types of Modern Spas
The Spa Client
Massage Therapists in the Spa Setting
Forming Realistic Expectations
The Spa Community
Associations
Companies Related to the Spa Industry
Important Individuals in the Modern Spa Industry
Chapter 3 Spa Equipment and Facilities
Dry Room Vs. Wet Room
The Spa Classroom
Setting Up the Spa Dry Room
Optional Dry Room Equipment
Spa Wet Room Equipment
Stocking and Storage in the Spa Room
Towels and Laundry
Safety Issues in the Spa
Self Care for the Spa Therapist
Liability and Risk Management for the Spa Therapist
Spa Room Sanitation
PART 2: Hydrotherapy for the twenty-first Century: WATER-BASED SPA TREATMENTS
Chapter 4 Bath and Shower Techniques
The Effects of Hydrotherapy
Water Temperature
Bath Techniques
Draping for Spa Bath Services
Administering a Therapeutic Bath
Therapeutic Bath Protocol
Hydrotherapy Tub Bath
Hydrotherapy Tub Protocol
The Cold Plunge
Shower Techniques
Vichy Shower
The Handheld Shower
Draping on the Wet Table
Swiss Shower
Swiss Shower Protocol
Scotch Hose
Scotch Hose Protocol
Chapter 5 Heat and Cold Applications
The Effects of Heat and Cold Therapy
Temperature Regulation
Local Effects of Heat
Systemic Effects of Heat
Reflex Effects of Heat
Local Effects of Cold
Systemic and Reflex Effects of Cold
Effects of Hot and Cold Contrast Therapy
Pregnancy and Spa Therapies
Affusions
Alternate-Temperature Leg Affusion Protocol
Ablutions
Saunas
Infrared Saunas
Steam Baths
Table Top Steam Canopies
Turkish Baths and Rasul Chambers
Paraffin Applications
Paraffin Hand Dip Procedure
Spa Cold Treatments
Wet Sheet Wrap
Cold Mitten Friction
Sunburn Relief Cooling Treatments
Chapter 6 Exfoliation
Exfoliation
Exfoliant Types
The Skin and How Exfoliation Effects It
Wet Room and Dry Room Exfoliation Techniques
Wet Room Exfoliation Protocol
Dry Room Exfoliation Protocol
Dry Bristle Brushing
Dry Bristle Brush Protocol
Chapter 7 Thalassotherapy
Origins and Development of Thalassotherapy
Algae: The Foundation of Thalassotherapy
Effects and Benefits of Thalassotherapy
Thalassotherapy Contraindications
Seaweed Applications
Seaweed Body Wrap
Thalassotherapy Bath
Cellulite
Seaweed Cellulite Treatment
PART 3: BODY WRAPS, ESTHETIC TREATMENTS, ADVANCED MODALITIES AND SPA MASSAGE
Chapter 8 Body Wraps, Mud, Clay, and Herbal Therapies
Body Wraps
Body Wrap Protocol
Mud Use in Spas
Clays
Peloid Treatments – Mud Wrap
Herbal Therapies
Herbal Wrap
Herbal Compress Therapy
Chapter 9 Spa Massage
Massage Practice in the Spa Setting
The Real Meaning of “Relaxation Massage”
Scope of Practice
Spa Massage Intake Procedures
Number of Massages
Timing of Spa Massage
Preparation and Cleanup
Practicing Elements of Spa Massage
Basic Massage Modalities in the Spa Setting
Pregnancy Massage in the Spa
Spa Reflexology
Deep Tissue Massage
Sports Massage
Couples Massage
Four-Handed Massage
Chair Massage
Topical Cooling/Warming Massage Treatments
Chapter 10 Stone Therapy
The Stones Used in Stone Massage
Harvesting Stones
Shapes and Sizes of the Stones Used
Effects of Stone Massage
History of Therapeutic Stone Use
Safety and Sanitation for Stone Massage Applications
Contraindications
Benefits of Stone Massage
Techniques
Placing Stones
Massaging with the Stones
Correct Body Mechanics for Stone Massage Application
Stone Massage Treatment
Chapter 11 Aromatherapy
Development of Aromatherapy
Essential Oils
Steam Distillation
Water Distillation
Water and Steam Distillation
Maceration
Solvent Extraction
Carbon Dioxide Extraction
Hydrodiffusion
Cold Pressing
Popular Essential Oils Used in Spas
Blending Essential Oils
Physiological Effects of Aromatherapy
Contraindications for Aromatherapy
Aromatherapy Spa Treatments
Aromatherapy Massage
Aromatherapy Wrap
Aromatherapy Baths
Inhalation
Chapter 12 Advanced Modalities
Ayurveda
The Ayurvedic Doshas
Pancha Karma
CranioSacral Therapy
Indonesian Treatments
Javanese Lulur Procedure
Lomilomi
Manual Lymphatic Drainage
Myofascial Release
Neuromuscular Therapy
Reiki
Shiatsu
Thai Massage
Watsu
Signature Services
Chapter 13 Esthetic Modalities for spa therapists
Face Treatments
Mini Face Treatment
Back Treatments
Scalp Treatments
Hand and Foot Treatments
PART 4: SPA CAREERS
Chapter 14 Finding Spa Work
Seeking Spa Employment
What Employers Are Looking For
Creating Your Résumé
Customize the Résumé
Call Yourself a Therapist
Emphasize Your Strengths
Emphasize Customer-Service Skills
Choose References Wisely
Spa Employment Applications
Arrive Prepared with Everything You Need
Follow the Instructions on the Application Carefully
Be Neat and Thorough
Provide Plentiful Information
Be Truthful but Not Negative
Do Not Mention Specific Salary Requirements
Check Your Application Before Turning It In
Interviews
Be Flexible
Speak Up
Be Prepared to Answer Questions
Watch Out for Negativity
Personality Testing for Spa Therapists
Tips for Cultivating Your Positive Social Styles for Job Interviews
The Interview Massage
Tips for Giving an Interview Massage
What Happens After the Interview
Intern Programs and Probationary Periods
Finding the Right Spa
Spa Ambiance
Seasonality Concerns
Staffing Needs
Benefits
Seniority Systems – Pros and Cons
Compensation Models
Personal Factors
Resources for Spa Jobs
Chapter 15 Becoming a Valuable Spa Employee
Customer Service on Steroids
The Seven Main Customer Service Skills for a Spa Therapist
Hospitality
Spa Stress
Battleground Scenarios
Attitude is Everything
Actions vs. Attitude
Comportment
Dress
Grooming
Spa Ethics
Sexual Issues
Money Issues
Spa Etiquette
Etiquette Inside the Treatment Room
Etiquette Outside the Treatment Room
Etiquette Outside the Spa
Your Job Description and Beyond
Teamwork, Teamwork, Rah Rah Rah!
A Team with a Mission
Team Members
Chapter 16 Spa Retailing for Massage Therapist
Ethical Selling
Retail Concept #1: People Need to Purchase Products
Retail Concept #2: People Purchase Products from Other People
Retail Concept #3: Buying from Knowledgeable Professionals Is Preferable
Retail Concept #4: Selling Products Is Not Unprofessional
Retail Concept #5: Other Health Professionals Sell Products
Retail Concept #6: Massage Therapists Are Permitted to Sell Products
Retail Concept #7: The Products Offered in Spas Are Beneficial for Clients
Retail Concept #8: Home Care Completes Spa Services
Retail Concept #9: Not Selling Spa Products Is a Disservice to Clients
Retail Concept #10: You Do Not Need to Be a Salesperson to Sell
The Importance of Sales in the Spa
Becoming Positive about Sales
The Fear of Rejection
The Fear of Change
The Fear of Success
Getting Paid for Sales
Spa Sales Protocols
Soft Selling Component 1—Creating a Relationship with the Guest
Soft Selling Component 2—Educating the Guest
Soft Selling Component 3—Cooperating with Your Team
Types of Products for Sale
Moisturizers
Exfoliants
Body Wash
Herbs, Clays, Seaweeds, and Muds Applied in Treatment
Weight Loss and Cellulite Reduction
Supplements
Massage Tools
Sunscreens
Non-Treatment Items
Ancillary Sales Tasks for Spa Therapists
Working With the Front Desk
Chapter 17 Opening a THERAPEUTIC Spa
Determining if Spa Ownership is for You
Information Gathering
Self-Assessment
Market Analysis
Financial Analysis
Consultants
Creating a Spa Business Plan
Creating the Spa Experience
A Dedicated Space
The Therapeutic Use of Water
Well-Developed Spa Service Menu
A Consciously Created Environment
Spa Lighting for the Massage Room
Spa Sounds for the Massage Room
Spa Aromas for the Massage Room
Spa Tastes for the Massage Room
Spa Textures for the Massage Room
Spa Retailing for the Massage Room
Creating A Team
Hiring
Leadership, Discipline and Training
Compensation
The Grand Opening
Common Business Models for Spa Therapists
The Sole Practitioner Spa
Offering Spa Services in Clients’ Homes
Chapter 18 Spa OPERATIONS
Financial Management
Budgeting
Paying the Bills
Payroll
Computer Systems Management
Spa Appointment Scheduling
Managing and Motivating a Team
Running Staff Meetings
Setting Schedules
Recruitment and Hiring
Promotions and Raises
Disciplining and Firing Employees
Training
Special Precautions for Spa Owners
Liability Insurance
Licenses and Permits
Spa Marketing
Guerrilla Spa Marketing
Spa Marketing Collateral
Into the Future
Growing Within the Spa Industry
Becoming a Supervisor of Spa Services
Becoming a Spa Director
Becoming a Spa Trainer and Workshop Teacher
Becoming a Spa Consultant
Becoming an Allied Service Provider
APPENDIX I: Bibliography/ Resources
APPENDIX II: Answers To End–of–Chapter Review Questions
GLOSSARY
INDEX